ENDEAVOUR WELCOMES NEW CEO

6 February 2024

Endeavour Meats is thrilled to welcome Anthony Pratt as CEO.

An an accomplished senior leader in the Australian Red Meat Industry, Anthony brings 28 years of invaluable experience to the role of CEO.

Throughout his career, Anthony has held influential positions within the Australian meat industry, marking his significant contributions to the industry.

Anthony served as the General Manager of JBS’ trading division, Swift and Company Trade Group, where he spearheaded initiatives to promote Australian protein into numerous international markets, leveraging his extensive expertise and relationships to penetrate global markets.

Anthony’s journey with JBS Australia, the country’s largest meat processor and feedlot operator, expanded or (progressed) when he assumed the role of General Manager Beef & Lamb Sales Australia in 2011. His success led to his appointment as Chief Operating Officer of JBS Australia’s Northern Operations in October 2012, as well as joining the JBS Australia Board as a Director, where he played a pivotal role in steering the company towards unprecedented growth and success.

Anthony’s contributions extended beyond national borders, aligning with the company’s global vision. His leadership prowess and strategic acumen were instrumental in fostering JBS’s presence across six continents and driving sales to over 150 countries, solidifying its position as a global industry leader.

“As CEO of Endeavour Meats, I look forward to guiding the company through its next chapter of growth, continuing to deliver exceptional results, and driving innovation, while maintaining the trusted relationships and valued partnerships that have underpinned the success of Endeavour Meats since its inception.”